Contractors who believe the younger generation doesn’t understand hard work, pride in craftsmanship or business acumen haven’t met the crew of Red Lilly Plumbing and Heating in the Hollywood foothills of metro Los Angeles. This ambitious team of twenty-somethings has resurrected a venerable operation on its way out, turning it into a million-dollar company inside of a year, with technological progress, high motivation and hustle. Serving a high-end, celebrity clientele that demands impeccable professionalism, Red Lilly resuscitated a languishing plumbing business. Owner Giovanni Torreschico and his team revitalized the firm in part by adding drain and pipe cleaning, video inspection,
