Joe Simonetti knows it’s not enough just to sell the customer a good steak. The buyer has to hear it sizzle. Simonetti doesn’t run a restaurant — he owns American Minutemen, a specialized drain-cleaning business in New City, N.Y., about 35 miles north of Manhattan in Rockland County. But the principle is the same.Simonetti built the business three decades ago on canny marketing. Now he’s giving that a major boost. Marketing is a specialty inside the business, right alongside the cleaning technicians and the customer service people who work the phones. He even has a team dedicated to marketing and
