Many times, customers want to sell lateral lining by advertising and showing that they have the best widget to get the liner in the ground. They figure when people see how neat lateral sewer lining equipment is, they will hire them to install a liner simply because of that — it’s so neat. But when you try selling the product instead of the problem it solves, your sales attempts tend to fall short — and may not succeed at all.Sell the problem you solve, not the product you are using to solve it.Whether drain cleaning, plumbing, lining or any other aspect
