Keep Customers From Eyeing Up Your Competitors

Although Neil Sedaka and Howard Greenfield may have been right about love relationships when they penned their hit, “Breaking Up Is Hard to Do,” when it comes to business, that notion rings less true. Customers frequently break up with their suppliers, vendors and partners. And guess what? Most of them don’t find it hard. Are breakups inevitable? Not always, but businesses need to understand these four reasons why customers leave and how they can use relationship extenders to avoid these situations. Better ProductSometimes customers decide to break up because they find a better product. They discover something that addresses their needs that’s faster,