Third-generation plumbers often grow up in the family business and patiently wait for their turn at the helm. Max Greenberg made his own way.
He took his chances on some new technology, branching out to start his own business, The Trenchless Company, when he was 22 years old.
Greenberg first entered the family business straight out of high school, preferring to gain his knowledge of the business in the field rather than the college classroom. He started as an apprentice and worked in various roles in the business. A pattern started to emerge that whenever a service call resulted in a water
