Some drain cleaners are leery about ever buying expensive new equipment. Others do so only when they have to, perhaps to remain competitive or take on a certain project they otherwise couldn’t handle.
Then there’s Rob Broccolo Jr. of Westerly, Rhode Island, who makes investments in advanced technology the centerpiece of his business strategy. The way he sees it, newer and more efficient equipment ticks off many boxes: Increased productivity. Improved profitability. Better retention of technicians. Higher levels of customer service. And entry to new markets.
Moreover, reliable and nice-looking machines provide free marketing for his business, Professional Drain Services of Southern
