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At its peak growth, Ray Ramirez’s company had 12 technicians — but in 2018, they reached milestone revenue with less than half that number. “One of the reasons I decided to keep fewer technicians is because it’s easier to manage the technicians, and it’s easier to manage all the expenses,” Ramirez says. “It’s not necessarily by having more technicians that you’re making more money. With fewer technicians, we generated more revenue than with 12.” The company, General Plumbing and Rooter, is a plumbing service and repair contractor in the San Francisco Bay Area in Northern California. Last year, they broke
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