Many drain cleaners strive to become full-service outfits that can satisfy customers’ every demand. Not Brian Smith.Instead, the owner of X Rooter Sewer & Drain Cleaning in Rhinelander, Wisconsin, prefers a more narrow focus: unclogging and inspecting drainlines.
“You can simplify your life by doing one thing and doing it really good,” explains the 55-year-old contractor, who established his company in 1996 and has accrued more than 30 years of plumbing, mechanical and drain cleaning experience. “I attribute a lot of my success to focusing on one type of work.
“I did buy a septic pumper truck years ago and cleaned septic


















