Contractor Finds Success With Simplified Inspection Services

Northern Wisconsin contractor takes a counterintuitive business approach when it comes to diversified services

Contractor Finds Success With Simplified Inspection Services

Jon Beske preps the RIDGID K-7500 drain cable machine for use on a clogged drainline at a residence that was experiencing frequent backups.

Many drain cleaners strive to become full-service outfits that can satisfy customers’ every demand. Not Brian Smith.

Instead, the owner of X Rooter Sewer & Drain Cleaning in Rhinelander, Wisconsin, prefers a more narrow focus: unclogging and inspecting drainlines.

“You can...

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