Have you ever called up one of your competitors, assumed a fake voice and asked, “How much do you charge?” Go ahead. Admit it. We all do that kind of nonsense.But here’s the really silly part. Have you ever adjusted your selling price to match or beat his price?If you took Economics 101 in high school or college, you learned that selling prices for goods and services are determined by “what the market will bear.” That means that consumers – the market – decide what a product is worth, and will give so much money, but no more, for
