Microsoft. Starbucks. Walmart. They're all memorable names. You can bet those companies made sure they had exclusive rights to their names.
Your business name may not be as distinctive or well known. Still, you'd hate to have a judge tell you that you can't use it anymore. And if another business copied your name, you'd like to be able to go into court and put a stop to it.
So how do you protect the name of your business, product or service? We'll look at a few techniques. But, ultimately, only you and your lawyer can
