When it comes to competing in a major market, few do it better than Jeff Cravens, owner of Morr-Is Tested, with offices in Yorba Linda, Calif.Perched smack in the middle of the densest population in the state, the company provides water and sewer line services for Los Angeles and Orange counties, home to nearly 14 million people. And that doesn’t include the adjoining counties of Riverside, San Bernardino and San Diego, where the firm also operates.Cravens is a small operator, but that hasn’t stopped him from forging ahead, and making important decisions on adding equipment and offering a wider menu
