In the town of 13,000 where I work, there’s a stockbroker/investment advisor whose name appears regularly in the big-city daily newspaper published 100 miles south. That paper covers essentially the entire state, and it circulates widely where I live and in the bigger cities within an hour or so. Now, this broker (let’s call him Fred) is likely no better or worse than the hundreds of other brokers scattered around the area. And yet, often, when a business reporter from the big-city paper is doing a story about stock market trends, he calls Fred. He could call any number of
