When people in the Denver area see a technician from Umbrella Plumbing & Drain Cleaning LLC dressed in the company’s signature uniform, they rarely fail to ask: What’s up with the pink shirts?The answer – breast cancer awareness – may seem odd coming from a cleaning contractor. But it makes perfect sense to 28-year-old company owner Marcus Rodriguez, whose outside-the-box marketing boosts his company’s brand and aligns with his belief in community service. His altruistic aim is to help make mammograms more affordable.Effective marketing, rigorous hiring standards, and technologically advanced equipment have helped the company increase its revenue fivefold since
