Considering the global reach of the worldwide Web, small business owners who launch online ad campaigns need to know whether their message is actually reaching the potential customer just around the corner.Recognizing such concerns, a number of new companies focus on giving clients detailed, up-to-the-minute feedback, helping businesses to track the effectiveness of their online promotional campaigns.Although a well-designed, effectively constructed Web site is a vital part of any online marketing program, the best site won’t work if customers don’t find it in the first place. Knowing how many people visit a Web site and how they got there is
