Remember those Andre Agassi commercials for Canon cameras with the tagline, “Image is everything?”Mark Bonney agrees, and that’s why the 22 service trucks owned by Bonney Plumbing, Heating, Air and Rooter Service look as neat and clean as their drivers. “It’s all about image,” says Bonney, vice president of operations for the company, which operates from Sacramento, Calif.“From image, you get perceived value, and that can take any customer’s price objections right off the table. We encourage customers to come out and look inside our trucks to see how clean and well-organized they are.”Well stockedMost of the service vehicles are
