For decades, many contractors have found the Yellow Pages essential to success. But for others, the quantum-leap growth of the Internet and other marketing avenues has stripped some of the luster from directory advertising.Some contractors remain true believers in Yellow Pages advertising, and say it will remain a mainstay in their marketing. Others view it as a dinosaur of sorts, with little upside. Still others are running smaller phone book ads while increasing their Internet presence. Here’s what three contractors have to say about the value of the Yellow Pages.The Yellow Pages are an integral part of the success of
