In the drain and pipe cleaning business, it’s all about first impressions, says Terry Kelloway. And in Kelloway’s view, the service vehicle is the key. Kelloway, owner of Roto-Rooter of Parksville, B.C., wants the service van to send the right message the moment it pulls into the customer’s driveway. “We compete against plumbing contractors whom you would not want to park within a block of your house because the vehicles are falling apart,” he says. “The first step to customer satisfaction is appearance.”The company’s Chevrolet and Ford service vans put on approximately 19,000 to 22,000 miles per year. They’re kept
