When you brand your business with a bright yellow rubber duck in Wisconsin’s Northwoods, it sticks out like a drain cleaner working in a three-piece suit. And that’s exactly why you’ll see the cute little ducks on sleek service vans owned by Frasier’s Plumbing, Heating, Cooling & Electrical in Rhinelander, Wis.Locals call those vehicles “the duck trucks.”“There are more than 100 plumbing and heating contractors in our area, so it’s easy to get lost in the crowd,” notes Phil Frasier, whose fourth-generation, family-owned company serves customers within a 60-mile radius of Rhinelander. “Plus, we have a very transient population up
