Pfister is preparing to launch a second season of its online docuseries “American Plumber Stories.”

The bi-weekly series, hosted by country music entertainer and Army veteran Craig Morgan, debuted Aug. 2 and featured the lives of plumbers throughout the U.S. The goal, according to Pfister, was to promote the plumbing trade to the next generation of professionals. The show highlighted the stories of plumbers around the nation including how they got started in the trade and the passion they have for their profession. The aim was to show how they built a career that allows them to lead financially rewarding and fulfilling lives.

“Young men and women who enter the workforce early can learn the plumbing trade and make it a long-term career. This also allows many to establish and build their own company. The goal of ‘American Plumber Stories’ is to update the perceptions of the plumber profession in a documentary-style format,” says Spencer Brown, Pfister’s director of sales and executive producer of “American Plumber Stories.” “We need to engage with young people, sharing an authentic look at the plumbing trade today and real plumbers’ success stories to encourage a new workforce. The goals of ‘American Plumber Stories’ are to inspire, educate and entertain. Our hope is that the docuseries changes the image of the industry, helping to attract and recruit new talent.”  

The first season, spanning six episodes, wrapped up in October. The second season is set to premiere Jan. 17. It will take a closer look at the change makers, the teachers, the influencers, and the women who are reshaping the plumbing industry.

“It’s not a marketing campaign,” says Danyel Tiefenbacher, brand manager for Pfister. “We’re seeing this as an open source platform to really help the cause of workforce development. Anybody who wants to share the content has access to it. This is something that affects all of us. Workforce development is a threat to our business so we need to help our customers, the plumbing industry, with their No. 1 issue. We don’t care if our name is shown next to a competitor’s name even. This is an effort where we all need to stand together as brands and not as competitors to help this cause.”

Pfister is also using “American Plumber Stories” to work with the National Association of Home Builders (NAHB) and its nonprofit arm, the National Housing Endowment. Within that organization there’s a scholarship fund called the Skilled Labor Fund and Pfister is making donations to the program through “American Plumber Stories” merchandise sales.

“It’s desperately needed to have a platform that’s cool and appealing to the next generation that are working to find their career and maybe have never considered a trades career or a plumbing career because of negative stigmas attached to it,” Tiefenbacher says. “‘American Plumber Stories’ is trying to dispel some of the stigma the plumbing trade has. And I think it’s doing so successfully based on the feedback we’ve had so far.”

You can check out “American Plumber Stories” at www.AmericanPlumberStories.com or on various social media channels: YouTube, Instagram, Facebook, and LinkedIn.