Balancing Emotions and Logic in Business Decision-Making

When family members own a business together, separating work from family is nearly impossible. While the brain should drive business decisions, emotions and sentiment always come into play when it’s a family-owned business.“In order for family businesses to succeed and thrive, business owners must distinguish their emotional motivation and sentiment from their logical motivation,” says J. Kelly Newcomb, owner of Newcomb Consulting Group, a family business consulting group, and Thrive!, a company wellness program. “With a family business, you need to step back and look at all the aspects of a decision. In particular, how it will impact both the