When I started my own business some years back, I picked up a book called The Frugal Entrepreneur. It was full of advice on how to save money and set up a business on a shoestring.Much of the advice was interesting, but a few chapters in, I just laid it aside, and I never picked it up again. Why? Because in the end my assessment was that much of the advice qualified, for my situation at least, as penny wise and pound foolish.I learned how to save a few dollars printing up postcards, how to buy used file cabinets and















