We all see it: The Internet is changing the way companies advertise. No longer are choices limited to TV, radio, print publications, and billboards. The online world has opened new possibilities almost too numerous to list.Yet certain fundamentals of advertising remain immutable. Here are a few bits of wisdom gleaned from a previous career in advertising, and just from life in general.1. You’ve got to back it up. Your product (or service) had better be as good as your ads claim. Advertising pioneer Jerry Della Femina said, “There is a great deal of advertising that is much better than the
