Scott Lamers Construction attracts trenchless pipe repair customers for a fundamental reason: It does good work.
A secondary attraction is the clarity with which it explains how the work is done. On the company website, founder Scott Lamers offers a straightforward explanation under the banner “Trenchless Sewer Repair Process.”
Through illustrations, photos and text, pipe bursting is explained to a website visitor in terms that nearly anyone can understand. The education of his customers on the website doesn’t end there, but it is a good example of Lamers’ teaching about the work he does.
“I don’t get feedback from people about how much they like the explanation or something,” he says. “I do get emails from people who have come across it when they Google pipe bursting. Bursting really is a simple process, though there is some not-so-simple stuff that goes with it. We just send people to the website to learn about it.”
The Kaukauna, Wisconsin, company has been in trenchless repair work for 17 years and is well-known in its market. It is respected enough that municipal engineers regularly call Lamers for tips — or for requests to hold a teaching session.
“We’re very much a fan of educating the public,” he says. “We usually just steer them to the website because most of the information they need is there. Or we offer to meet with a group if they prefer. We do plenty of those.”
All of this sharing of information has the extra benefit of giving Scott Lamers Construction a higher profile in the Fox Valley, where it principally operates. Call it public service marketing.
“Word-of-mouth is our bread and butter way of advertising,” says Lamers. “We don’t do much marketing. In fact, we don’t do any.”
Read more about Scott Lamers Construction in the April 2025 issue of Cleaner magazine.
