Just about every website has them: dozens and dozens of city pages. The purpose of these pages is clear: to help service businesses like drain cleaners show up in searches in areas that they serve but don’t have a physical location.
But what happens when searchers find these pages? So many feature the same dull, duplicate content, with only a few location keywords stuffed in here and there. They present nothing unique or valuable, and it’s obvious that they were created for search engines, not for actual website visitors.That’s a big mistake, and here’s why.Having localized content will help your rank
