Starting up a new business is a dream shared by many people in this industry. Employees think about how great it would be to say goodbye to their employer and venture out on their own, how wonderful it would be to have that kind of freedom and to be able to set their own course.
But then they start thinking about the possibility of failure, and reality sets in. This is where most people's dreams unravel. It's usually a fantasy that never quite gets off the ground. You play the "what if" game over and



















