With a detailed business plan in hand, Roger Goertz and his wife Stacey purchased an existing Mr. Rooter franchise in Houston, Texas, in August 2003.
The company covered two counties and had five technicians and five service vans on the road. By the time 2012 rolled in just shy of eight years later, the company had grown impressively to 20 technicians and 20 service vans, plus five excavation vehicles. They had also added another county to their service area and established a broadly expanded and realigned customer base.
“Our business plan detailed the first seven years and what we had forecast,” says
