Not long ago, all a trade show attendee needed to make the most of the event was a stack of business cards and a comfortable pair of shoes. But look around the 2012 Pumper & Cleaner Environmental Expo International and you’ll see organizers, attendees and exhibitors armed with smartphones, tablets, notebook computers or laptops. They will be texting, tweeting, emailing, blogging, photographing and recording video. At the end of each day, complaints of tired, aching feet may be accompanied by complaints of tired, aching thumbs.
Like it is the other 51 weeks of the year, social media is a source of
