It may seem unusual for a commercial fisherman and a stay-at-home mom to turn their lives upside down to start a plumbing and drain-cleaning business, but that’s exactly what Frank and Michelle Aliotti did in 2001. Ten years later, they are the CEO and CFO of a $1.6 million Mr. Rooter franchise in Santa Cruz, Calif.While serving customers is their number one priority, it is the company’s emphasis on charity that sets it apart from other plumbers. This charitable philosophy not only helps support the community but also strengthens relationships with customers and staff.Humble beginningsAlthough they had no background in
