About the video: Imagine opening a pipe bursting business in a market where you're practically the only game in town. Now imagine that only a tiny segment of your potential clients know what pipe bursting is. That's the business climate in which Jay Garrett, owner of Utah Pipebursting, launched his business in 2009. The business is thriving on the philosophy that educating potential clients is the best way to transform them into paying customers.

Video shot by Chris Detrick