It’s easy to imagine there’s no such thing as just another day at the office at Jolly Plumbing, Drains, Heating and Air.

The company’s modern, industrial-chic headquarters in Wilder, Kentucky — just across the Ohio River from Cincinnati — is much more than just an office building. It’s also a recruiting tool. A branding vehicle. A community engagement center. And also a great place for a game of H-O-R-S-E, thanks to the full-size basketball court in the middle of the 18,000-square-foot former warehouse/office facility.

And on a much broader level, the renovated building reflects owner Brady Jolly’s aspirations to upend people’s notions and stereotypes about what plumbing and drain cleaning companies look and feel like.

“When you walk into our offices, you’d never think it’s a plumbing company,” says Jolly, a former basketball star at a local high school who also played hoops at nearby Northern Kentucky University. “It’s sharp and sleek — more like a tech company than a plumbing company.”

The company invites local basketball teams to practice on the court, which also is used for basketball leagues and to host community events. In all, about 35,000 people a year visit the building for various events and functions, which provides an opportunity to expose them to the company culture and values.

“It’s a big part of our recruiting process,” says Jolly, age 30. “The first thing we do with job recruits is tour the facility. And if the door is open to my office, which sits at half-court, I usually can hear people’s comments when they see the court. They say they’ve never seen anything like this before.

“I wanted to do something a little over-the-top and next-level to recruit people. I wanted to put our money where our mouth is when we say this is more than just a place to punch a clock.”