Tigre USA Inc., announced that Karen Bruwer of Pipe Plus Inc., in Leominster, Mass., was selected in a random drawing of customers who registered for the company’s Tigre World relationship program during the month of April 2013. Bruwer won an all-expenses-paid trip for two to Las Vegas, resulting from a postcard entry to join Tigre World and enter for a chance to win the trip. 

Tigre World enables Tigre USA customers to opt in to receive emails with market news, price list updates and product launch notices. “As we grow our presence in the U.S. market, Tigre World is a tool to help facilitate communications with our customers,” said Fabricio Rubine, general manager at Tigre USA. “We strive to develop loyalty to the Tigre brand through daily interactions and with special programs.” Tigre World launched in 2013 in the United States. 

Karen Bruwer is a 30-year employee of the family-run Pipe Plus, serving as office administrator in the business founded by her brothers Barry Cosimi and John Cosimi in 1983. Her son, Peter Bruwer, is the sales manager. “I’m involved in all of the company’s orders and sales calls, and we’ve done business with Tigre for years,” explained Bruwer. “But I wasn’t prepared for Ray McInnis’ surprise visit carrying a Tigre check made out to my name!” 

McInnis, of McInnis Sales, personally delivered the check on behalf of Tigre USA on May 29. Bruwer plans to enjoy her three-day, two-night trip to Las Vegas during the fall of 2013. 

The Tigre World program, which reaches 129,000 Tigre associates worldwide, is built on four pillars intended to deepen relationships with Tigre associates: 

1.     Empower: Train associates who select and handle Tigre products, via point-of-sale instruction and visits to Tigre training centers and technical schools
2.     Inform: Update associates with new technologies, systems and applications to improve performance
3.     Celebrate: Host events to encourage in-person interaction and knowledge exchange
4.     Reward: Associates’ sales, professional and technical achievements accrue points toward prizes 

About Tigre USA Inc.
Tigre USA Inc. manufacturers PVC pipe fittings – made in the USA at the company’s Janesville, Wis., location. Established in 2006, Tigre USA goes to market with over 30 independent manufacturers’ reps covering North America and an expanding network of Regional Distribution Centers. Tigre USA actively supplies over 800 plumbing and municipal water works supply house branch locations. For more information, visit www.tigre.com.