Back to the E-Newsletter Archive AI’s effect on Google search functions is changing the way you have to think about your online presence to stay visible to prospective customers.
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09.01.2026
Residential and commercial drain and sewer cleaning, inspection, and rehabilitation news for industry leaders
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Why the JM-2900 Was a Next-Level Investment for The Lady Plumber
Mary-Anne Bowcott talks about how much she loves and uses her General JM-2900, an economical alternative to larger jetters. View video
Sponsored by:  General Pipe Cleaners
Better Business: As Google Evolves, Generic Business Marketing Is Becoming Invisible Online
AI’s effect on Google search functions is changing the way you have to think about your online presence to stay visible to prospective customers. Read more
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Reduce Downtime with an Equipment Maintenance Program
Preventive maintenance and routine inspections keep critical heavy equipment in peak operating condition. Read more
Sponsored by:  Joe Johnson Equipment
From The Editor: Staying Visible to Beat the Search Algorithm
Constant algorithm tweaks change how you have to approach your digital marketing presence, but some tried and true methods still remain. Read more
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You Can Trust the Company That Invented the Industry
For decades, IBAK has pioneered the technologies that transformed sewer inspection. Trust the company behind many of the field's biggest breakthroughs as we continue to move inspection technology forward with fiber optic HD inspection, 360-degree scans and more. Read more
Sponsored by: RapidView IBAK North America
Longtime Plumbing Firm Been a Steady Hand in an Ever-Changing New York City
For the past 120 years, Petri Plumbing (under one name or another) has thrived in one of New York City's famous boroughs, Brooklyn. There it has quietly and successfully comforted homeowners and renters with thoughtful, skillful service — often in emergency situations and always in timely fashion. Read more
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“The most important thing I’ve learned over the years is that the value of providing a service has nothing to do with money — it’s all about people.”
From the article: Arizona Plumber’s Business Philosophy Puts People Over Profits
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