Inside the March 2010 Issue

Features

Profile: Just Like a Limo

Perry Mechanical Contractors treats customers to service in style as he builds a diversified and highly profitable contracting business

Cover Story: Green Up

B. Frank Joy Co. scours its operations for ways to use less fuel, save electricity, recycle materials, and in general be more earth-friendly

Tech Perspective: Filling the Pipeline

In many cases, the best way to find high-quality CCTV inspection operators is to find people with the right personal attributes and train them yourself

Overheard Online: Dealing With Slow Payers

Online discussion forum members share procedures for ensuring prompt payment for work or charging those who pay late

Columns

Product News: Product News

Product Spotlight: Lighter, compact, all-in-one design

The Gen-Eye SD inspection system from General Pipe Cleaners is designed to provide all the capabilities of a full-size system in a compact, portable package. It is designed to troubleshoot 3- to 10-inch lines, but it can be mounted on a mini reel to view 2- to 4-inch lines.

From the Editor: Learning from the Mad Men

Here’s something I learned from about a dozen years patrolling the halls of advertising agencies: The essential components of a direct-mail campaign

Safety First: It’s Serious Business

In considering trench safety, it’s important to remember that in cave-ins, earth is not friendly

Industry News: Industry News

Ritam Technologies Launches New Web Site; Mr. Rooter Among Magazine’s Top Franchises

Reader Pipelines: In the Book or Online?

Contractors share perspectives on the value of Yellow Pages advertising versus the growing world of Internet marketing

Money Manager: Dealing With Debt

A difficult economy can mean strains on small-business finances. Take this advice to help keep debt from dragging your business down.

Better Business: But Wait, There’s More

Tired of your company not working to its full potential? Give your business a boost by adopting some marketing techniques perfected by the late Billy Mays

Tough Job: Angels of Mercy

A contractor uses hydroexcavation to help repipe a Florida assisted living facility without disturbing its health care mission

Money Machines: All-Purpose Performer

A converted van carries waterjetting, CIPP lining, drain cleaning and inspection equipment for Advanced Hydro-Jet and Rooter Service Inc.