March 2010 Table of Contents

Features

• 28Cover Story: Green Up
  B. Frank Joy Co. scours its operations for ways to use less fuel, save electricity, recycle materials, and in general be more earth-friendly
• 36Profile: Just Like a Limo
  Perry Mechanical Contractors treats customers to service in style as he builds a diversified and highly profitable contracting business
• 46Tech Perspective: Filling the Pipeline
  In many cases, the best way to find high-quality CCTV inspection operators is to find people with the right personal attributes and train them yourself
• 52Overheard Online: Dealing With Slow Payers
  Online discussion forum members share procedures for ensuring prompt payment for work or charging those who pay late

Columns

• 10From the Editor: Learning from the Mad Men
  Here’s something I learned from about a dozen years patrolling the halls of advertising agencies: The essential components of a direct-mail campaign
• 16Safety First: It’s Serious Business
  In considering trench safety, it’s important to remember that in cave-ins, earth is not friendly
• 58Money Manager: Dealing With Debt
  A difficult economy can mean strains on small-business finances. Take this advice to help keep debt from dragging your business down.
• 60Industry News: Industry News
  Ritam Technologies Launches New Web Site; Mr. Rooter Among Magazine’s Top Franchises
• 66Better Business: But Wait, There’s More
  Tired of your company not working to its full potential? Give your business a boost by adopting some marketing techniques perfected by the late Billy Mays
• 70Money Machines: All-Purpose Performer
  A converted van carries waterjetting, CIPP lining, drain cleaning and inspection equipment for Advanced Hydro-Jet and Rooter Service Inc.
• 78Tough Job: Angels of Mercy
  A contractor uses hydroexcavation to help repipe a Florida assisted living facility without disturbing its health care mission
• 84Product Spotlight: Lighter, compact, all-in-one design
  The Gen-Eye SD inspection system from General Pipe Cleaners is designed to provide all the capabilities of a full-size system in a compact, portable package. It is designed to troubleshoot 3- to 10-inch lines, but it can be mounted on a mini reel to view 2- to 4-inch lines.
• 84Product News: Product News
  Featured products of March.
• 88Reader Pipelines: In the Book or Online?
  Contractors share perspectives on the value of Yellow Pages advertising versus the growing world of Internet marketing